What if that marketing you're using...

Instead came from your favorite association/event/training?

Would there be enough information in that piece for you to walk into your management and justify attending/joining? Is there enough of a value proposition for you to use your tight training dollars on it? Because if your marketing doesn't convince you, it probably won't convince your members/prospects.

Thanks for reading,

bob

P.S. - Anonymous users can now comment. Thanks for the feedback.

If you are going to embed youtube videos...

Make sure to select the customize button to the right of the embedded code and uncheck the "include related videos" options. The last thing your members want to see are stupid, crazy or even perverse videos that happen to share a tag with you. (I just checked out a conference video and after it stopped I had a slew of crazy videos - including a shot of a bikini - scrolling across the bottom.)


Here's a snapshot to avoid any confusion: