What if that marketing you're using...

Instead came from your favorite association/event/training?

Would there be enough information in that piece for you to walk into your management and justify attending/joining? Is there enough of a value proposition for you to use your tight training dollars on it? Because if your marketing doesn't convince you, it probably won't convince your members/prospects.

Thanks for reading,

bob

P.S. - Anonymous users can now comment. Thanks for the feedback.